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Creativity in Business The basic guide for generating and selecting ideas Many people see creativity & innovation as the driving force for change, growth and prosperity for society, education and business. This book will help you to to understand the basics of creativity and how you can come up with many ideas and how to select the right ones for your situation. What you will learn In this book we outline the 4 step creativity process: - asking the right questions - generate many ideas - select the right ones - start implementing Creativity in Business will be your personal creativity coach, bringing you ideas, exercises, tools and inspiration. You will be able to brainstorm with others or by yourself, using clear techniques to generate and select ideas. You will learn how to convert idea killers into idea boosters and finally you will also learn what a nearling is. Enjoy the journey!
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