Mondadori Store

Trova Mondadori Store

Benvenuto
Accedi o registrati

lista preferiti

Per utilizzare la funzione prodotti desiderati devi accedere o registrarti

Vai al carrello
 prodotti nel carrello

Totale  articoli

0,00 € IVA Inclusa

Culture and International Business

Kip Becker
pubblicato da Taylor & Francis

Prezzo online:
46,83

Management strategies to help you profit in the international realm!What is the most effective way to help an expatriate employee learn to function in the host country? How well do we understand the formation and performance of multinational alliances? Should you threaten to sue your Chinese distributor, or is friendliness a better tactic? These questions are among the issues tackled in Culture and International Business, a practical look at a complex topic.Increasingly, corporations and businesses are transnational or multinational in scope and culture in a way that was unimaginable a generation ago. Employees may be assigned to work overseas or deal with customers, suppliers, distributors, or factories across the globe. Even in domestic offices, employees from several different countries may work side by side. If you want your business to prosper in this new global economy, you must understand the effects of cultural differences on business practices or else risk making costly, potentially disastrous errors.Culture and International Business offers practical ideas and tested research on such vital topics of concern as:

  • defining the moral, ethical, and legal implications of multicultural management
  • attracting and retaining key personnel
  • persuading employees in the host country to mentor an expatriate
  • overcoming divisive cultural differences
  • working within the guanxi relationship networks of China
  • creating sustainable development strategies
  • becoming aware of different attitudes toward change, gender, and risk-takingA genuinely multinational effort, the seven chapters of Culture and International Business were written by authors representing five nations on three continents. This important book is designed to help you understand a wide range of issues from several geographic areas that affect everyone doing business in the new global economy.

0 recensioni dei lettori  media voto 0  su  5

Scrivi una recensione per "Culture and International Business"

Culture and International Business
 

Accedi o Registrati  per aggiungere una recensione

usa questo box per dare una valutazione all'articolo: leggi le linee guida
torna su Torna in cima