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"The Ultimate Guide to a Winning Business Strategy"
What makes a company competitively superior to another? What actions lead to greater profits? And why is it important to view customer decisions as probabilities?
In this groundbreaking work, Eddie Sung has condensed the entire field of business strategy into a single easy-to-understand guide. He has redefined the basic notion of what makes businesses successful, and in doing so, he has pushed the field beyond Porter's Five Forces and SWOT to revolutionize a new generation of frameworks.
Told through stories ranging from the marketing research of Andrew Ehrenberg to the pricing power of See's Candies, from the competitive behavior of the Galápagos finches to the rule that drive low costs at Costco, he introduces a strategic model for understanding how our actions lead to profits: the Customer Moat Formula (CMF).
The CMF uncovers the eight tools that companies can wield to become more competitive. These tools are the fundamental forces that drive the success of all businesses. As a modern framework, the CMF also explains how these tools impact a company s bottom line. In a highly complex world, the Customer Moat provides a simple yet powerful compass for guiding businesses toward real-world results.
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