TABLE OF CONTENTS Why start a Dairy Farming Business Industry Overview Executive Summary Our Product Offerings Our Mission and Vision Statement Roles and Responsibilities SWOT Analysis MARKET ANALYSIS Our Target Market Our Competitive Advantage SALES AND MARKETING STRATEGY Publicity and Advertising Strategy Financial Projections and Costing Sustainability and Expansion Strategy Why Start a Dairy Farming Business? We all take in dairy foods on a regular basis; in fact there isn't any home that doesn't consume dairy foods. This primarily is one of the reasons why those who have built a business around the dairy industry are making a great deal of income on a daily basis. One of the businesses that revolved around the diary trade is starting a dairy farm 3 Industry Overview There are several business opportunities available in the agricultural industry and dairy farming is one of them. One good thing about the agriculture industry is that there is market for all the produce from the industry. A dairy farm is of course a thriving and profitable business because of usefulness of beef and milk. People eat beef, drink their milk, and use their fur and skin. With cattle milk, cheese can be made, along with other dairy products. Companies in the dairy farms industry primarily raise cattle for milk. Although this industry basically engage in the sale of raw milk and excludes the production of drinkable fluid milk and processed dairy products like butter, cheese and powdered milk, some dairy farms can still go ahead to accommodate other related business within the industry as long as they have the capacity to do so. As an aspiring entrepreneur who is looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start dairy farms business. Dairy farms business is all about mass breeding of cattle (cows, oxen, bulls, bullocks, steers, heifers and calf et al) for the sole aim of generating raw milk in commercial quantities and of course making profits.