Data-Driven Marketing Essentials

With First-Party Data, MarTech and Customer Centricity to Marketing on Steroids

The days of expansive ad budgets and generic campaigns are rapidly fading. Businesses want to see ROI behind their marketing spend, and are looking to data and precision as the solution. Marketers are following suit.

Drip emails, writing content that ranks, and targeted ads are just some of the ways that marketers are producing better campaigns, improving conversion rates, and proving their worth.

In this book, you'll get insight on a number of areas, including:

• Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you)
• Tips on using data to predict customer purchasing behavior based on past performance
• Using customer data and marketing analytics to predict when customers will purchase certain items
• Information on how data collected can help with merchandise planning
• Breaking down customers into segments for easier market targeting
• Building a 360 degree view of a customer base

Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and This book provides the practical guidance businesses need.

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