Decide Wisely To Focus On The Positive

Weixin's game "Robbing Lucky Money" was released on January 26, 2014; And Zhifubao 3 days earlier, on January 23, 2014 of the lunar calendar, launched a new feature called "Give lucky money" and "Find luck". However, the glory of this Zhifubao service was completely overshadowed by Weixin's "Lucky Money Robbery" launched 3 days later.

Sending lucky money on Weixin requires linking to a bank card. The popularity of Weixin's game "Robbing lucky money" parallels the marketing that started in August 2013 of the payment service Weixin. During the traditional Tet holiday, on social networking and media sites also circulated exaggerated comments related to the "Lucky Lucky Robber" Weixin, for example: "The number of users linked to bank cards Weixin's has exceeded 100 million, just one lucky money is equivalent to 8 years of Zhifubao's effort." Embellished stories about Ma Van being restless during Tet were also rumored and spread on social networks. On Alibaba's mobile social networking application Laiwang, Ma Van called Weixin's game "Robbing lucky money" a "raid on Pearl Harbor".

Tengxun Weixin's gun has been redirected, no longer aimed at the mobile operators that dominate the market, but rather aimed at the mobile payment land that Zhifubao has always tried to cultivate, not only that. They also turned their longing eyes toward Alibaba's roots - e-commerce.

Dettagli