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This book introduces you to Demand. It clearly explains the demand schedule and the demand curve. It states the law of demand. It appraises the factors that influence the demand for a product. It distinguishes a change in the quantity demanded from a change in demand. It examines the reasons for the existence of abnormal demand curves. It examines the types of demand like the complimentary demand, competitive demand, composite demand and derived demand. It explores elasticity of demand by throwing light on the types of elasticity of demand, the factors affecting the elasticity of demand, and the importance of elasticity of demand in a modern economy.
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