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Design for Impact is a downtoearth A/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with selfdeprecating humor that will leave you smilingif not laughing aloud. As a bonus, The Good Experimental Design toolkit presents everything you learn into stepbystep process for you to use each day.
If you're a curious person working in tech who wants to deliver impactful work, you should read this book. If you're a business leader looking to help your team make better decisions, you should read this book. If you want to levelup your approach to experimentation, you should read this book. In short, everyonefrom CEOs to marketers, engineers, product people, through to designers and content folksshould read this book.
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