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As website design and functionality take a mighty leap forward, todays marketers and site designers can harness the power of "experience design" to help customers quickly find information, make purchases, or participatecreating positive digital experiences that visitors not only remember but want to share with others. Here, 2008 Library Journal "Mover & Shaker" David Lee King explains the digital experience design concept, introduces a range of tools and strategies, and shares experience design best practices. Digital experience design is all about giving web users what they want. Designing the Digital Experience shows how organizations can use it to distinguish themselves from the competition and uncork the viral marketing genie.
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