Designing the Human Business

Launch new ventures and grow existing businesses by discovering innovative solutions and business models that resonate with your customer's needs

Key Features

• Learn how to dissect business models and create new ones that unlock maximum value
• Discover how to use Design Thinking to deliver solutions that resonate with the market
• Integrate Design Thinking with business model innovation for scalable, innovative business designs
• Purchase of the print or Kindle book includes a free PDF eBook

Book Description

Globally, 275,000 new business ventures get launched every single day, and ninety percent of them fail. One of the most fundamental reasons for that is that they don't solve a real market problem that a real market population has, in a way that resonates with that market and sells their solution. Consequently, they struggle to gain traction and attain scale. In this book, you'll learn what business models are. Additionally, you'll find out what business model innovation is and, ultimately, how to use Design Thinking to identify not just a winning value proposition but also bring that value proposition to the market in a way that resonates with customers. In doing so, you'll be able to unlock maximum value for your business, allowing it to attain maximum scale through growing waves of adopters. By the end of this book, you'll understand what you need to do to uncover your target markets' 'reason to buy', as well as how to wrap a winning business model around that reason so that your business can gain traction and achieve scale.

What you will learn

• Understand the fundamentals of business model innovation and its role in driving organizational success
• Explore how to craft human-centered business models and their significance
• Master Design Thinking for resonant value propositions and business models
• Discover innovative solutions that address genuine customer aspirations
• Find out how quantitative and artificial intelligence approaches enhance human-centered validation
• Overcome past marketplace failures with innovative ideas
• Build a human-centered business model that withstands market forces

Who this book is for

This book is for individuals in leadership roles like CSOs, CIOs, CTOs, CEOs, and those responsible for launching and growing new business ventures. It builds on your existing business knowledge, showing you how to design businesses that grow inherently by connecting with markets through innovative, human-centered solutions and business models. A foundational understanding of business operations is assumed.

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