Digital Marketing Trends and Prospects: Develop an effective Digital Marketing strategy with SEO, SEM, PPC, Digital Display Ads & Email Marketing techniques. (English Edition)

Familiarize yourself with different effective strategies in Digital Marketing

Description

The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing.

Key Features

Understand the basics terminologies in Digital Marketing

Understand the impact of Search Engine Optimization (SEO) on online business

Identify important elements of E-mail marketing and its applicability in the digital world

Get familiar with Mobile marketing and Web analytics tools

Understand different Traditional Marketing and Digital Marketing techniques

What you will learn

Get familiar with B2B SEO and B2C SEO strategies in Digital Marketing

Understand the importance of gathering offline and online data in Email marketing

Learn how to create and test landing pages

Generate traffic and behavior report of marketers and targeted users

Get familiar with the Web analytics tools and process.

Who this book is for

This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference.

About the Authors

Dr. Shakti Kundu is working as Associate Professor in Faculty of Engineering & Computing Sciences at Teerthanker Mahaveer University, Moradabad, Uttar Pradesh, India. He received his Ph.D. in Computer Science & Engineering from DIT University, Dehradun, Uttarakhand, India, M.Tech. in Computer Science & Engineering from Guru Jambheshwar University of Science & Technology, Hisar, Haryana, India, M.Phil. in Computer Science from Chaudhary Devi Lal University, Sirsa, Haryana, India and M.C.A. from Kurukshetra University Kurukshetra, Haryana, India. His current research interests are Web Data Mining, Software Engineering, Information Security and Expert Systems. He brings to his classes, over 12+ years of teaching experience in TMU, Moradabad / DITU, Dehradun / IUU, Dehradun / LPU, Jalandhar and CRMC, Hisar, where he has taught subjects like Big Data Analytics, Software Engineering, System Analysis and Design, Multimedia System, Object Oriented Analysis & Design, Operating System and Data Mining.

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