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James M. Kilts
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John F. Manfredi
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Robert L. Lorber
pubblicato da
Penguin Random House Audio Publishing Group
There is only one CEO in recent times who has facedand succeeded atthe extraordinary challenges of leading three major companiesGillette, Nabisco, and Kraftinto prosperous futures by doing what matters on the fundamentals. That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics. Doing What Mattersthe action plan for identifying and tackling what's important and ignoring the restis the key to winning in a warp-speed world where the need for revolutionary speed and decisiveness increases by the day.
Kilts illustrates his ideas with colorful stories. His focus on both business fundamentals and personal attributes provides the "complete package," showing how to get results that make a difference. For Jim Kilts it was Total Brand Value, the framework he used for achieving better, faster, and more complete results than the competition. Whether you're CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, Doing What Matters provides the practical ideas that get results.
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