This is a Not To book and not a How To book. The book is full of dark humour and describes the pitfalls that small business owners should avoid while building a business. It discusses the interesting relationships between the owner and his family, employees, customers, suppliers, and the taxman. The owners character and personality traits are discussed extensively. Some of the topics are: Pillow talk. Dont get ideas ! Stubbornness. Dammit man! Innovators. Stow them away Consultants. Virgins giving sex classes Loneliness. Get a good friend Two business plans. I must be mad The security of yourwife. Do you want food tonight?