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Kenneth Laudon
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Carol Traver
pubblicato da
Pearson Education
For courses in e-commerce.
The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read,***E-commerce 2021: Business, Technology, and Society***is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat®illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire16th editionhas been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.
Scrivi una recensione per "E-Commerce 2021-2022: Business, Technology and Society, Global Edition"
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