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"Effective Fundraising" by Armando Galella is a must-read guide for nonprofit professionals seeking to improve their fundraising strategies. Drawing on over forty years of experience, Galella provides practical insights and proven techniques for successful fundraising campaigns. The book covers essential topics like donor-centered approaches, diversified strategies, efficient resource use, and continuous evaluation. Real-world examples from renowned organizations like St. Jude Children's Research Hospital and UNICEF illustrate key principles. Whether you're new to fundraising or looking to enhance your skills, "Effective Fundraising" offers valuable guidance to help your nonprofit thrive.
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