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EFFECTIVE SELLING AND SALES MANAGMENT is designed for anyone with a product or service to sell, from entrepreneurs and small business people to managers of corporate sales groups. The first chapters feature effective sales techniques; then the book deals with how to recruit salespeople and build a powerful sales team. The chapters cover these topics:
-Creating sales materials
-Getting started
-Selling techniques
-Finding Leads
-Using the telephone effectively
-Effective presentations
-Recruiting others to sell for you
-Recruiting a sales manager
-Recruiting your own sales team
-Interviewing sales people
-Orienting new sales people
-Organizing new sales people
-Setting up a training program
-Coordinating sales activities
-Keeping your sales group motivated
-Providing extra assistance and support
-Training sales people to train others
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