While many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results.
This bookreveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists.
This book will help you...
Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics
Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
Develop solid workflows that avoid errors and speed up production
Everything is mapped out for you - literally, with process maps and workflows - for you to intentionally track your promotions like your results depend on it... because they do.