Emerging and Evolving Business and Management Issues in Vietnam

Research has shown that the pandemic has had a profound impact on the dimensions of environmental uncertainty. With the advent of technology, marketing and advertising have undergone constant development and refinement in order to adapt to the growing needs of buyers and investors alike. This book aims to provide a comprehensive review of strategic management and cultural intelligence, in relation to the measurement of financial information quality in recent times. It illustrates how marketing and advertising have changed from conventional to digital marketing, discussing the latest technological features, in addition to the variety of benefits that existing and emerging immersive technologies can bring to retailers and consumers.

The study of the transformation of a market-oriented economy is crucial to a successful transition, along with the advancements in exchange efficiency and effectiveness. The book also covers cultural intelligence and financial literacy among in terms of spending, saving, borrowing, and investment in Vietnam.

Contents:

• Strategic Management under the Context of Environmental Uncertainty (Thanh Dinh Su, Luc Phan Tan, Thu-Hang Le and Angelina Nhat Hanh Le)
• Marketing and Advertising: Shifting from Conventional to Digital Marketing (Tien Minh Dinh, Oanh Le Vu Lan and Mai Dong Tran)
• Cultural Intelligence and Job Performance of Employees in FDI Enterprises: The Mediating Role of Work Engagement (Tan Quoc Phan and Bang Nguyen-Viet)
• Determinants and Measurement of Financial Information Quality An Empirical Review (Mai Duc Nghia)
• The Impact of Extrinsic Motivation on Prosumption: Digital Service Brands (Minh T H Le and Nhi P P Nguyen)
• Tourism Destination Management Model in the Transitional Economy (Vo Thi Ngc Thuy, Ho Thi My Linh, Truong Thi Hong Minh and Thanh-Binh Phung)
• Immersive Technologies: A Critical Success Factor for Modern Retailers (Dong Phong Nguyen, Huong Ho Xuan, Truong Thi Hoang Oanh, Vo Kim Nhan and Angelina Nhat Hanh Le)
• The Impact of Leaders' Curiosity on the Intention to Introduce IoT-Based Products: The Case of Vietnam (Manh Phan Dinh and Le Tran Thi Huynh)
• Market Orientation of Public Organizations in a Transitional Economy (Thi Thuy Hang Le and Toan Luu Duc Huynh)
• The Role of Social Investment in Information, Communication, Science, and Technology on the Productivity Growth of Enterprises in Vietnam (Quang Hai Nguyen)
• Factors Affecting Retail Investors' Intentions to Use Financial Robo-Advisors in the Middle of COVID-19 in Vietnam (Thuy Chung Phan, Dao Quynh Dam Nguyen, Lam Van Le and Kurniawan Saefullah)
• New Managerialism in Vietnamese Higher Education: Internationalization from Vietnamese University Leaders' Perspective (Hoai Trong Nguyen and Ba-Linh Tran)
• Digital Literacy, Financial Literacy, and Financial Management Behavior: Empirical Evidence from Vietnam (Thuy Chung Phan, Thai Thi Van Anh, Hien Thu Phan, Lam Van Le and Trang Minh Thai Phung)

Readership: Researchers, graduates, undergraduate students of strategic management, digital marketing and advertising, FinTech.
Key Features:

• Contains chapters depicting information technology management, emerging managerial trends, brand management, digitalization process in relation to marketing and advertising
• Discusses the impact of the pandemic on a global scale, how the economy adapts to the needs of the consumer and retailer and how this change benefits this symbiotic relationship
• The focal points of this book pertain to the financial landscape of Vietnam as an emerging country, with regards to strategic management, new managerialism in higher education, leadership and transformation

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