Enter a foreign market with an e-business solution. What do you have to consider more than only being online?

Essay from the year 2005 in the subject Business economics - Supply, Production, Logistics, grade: ECTS grade: B, Linköping University (Institute of Technology), course: E-Commerce & Business Development, 0 entries in the bibliography, language: English, abstract: Now a day, the internet as a new communication media, offers great opportunities and possibilities to companies. With the help of e-business solutions, the companies are able to reach a lot of potential new customers at once, because of worldwide upcoming popularity of this media. The point of sale becomes a virtual character and is no more fixed to local positions. Moreover, the internet provides the companies the possibility to offer and to sell its products at the same time without any media breaks. This leads to a reduced time to market situation, and an increased velocity to enter new foreign markets over a huge distance. The global expansion can take place without the need for high investment and reduces the operating-risk for companies. An internet shop solution makes it now possible for all actors, existing in a commercial chain, to offer and to sell products. The original equipment manufacture himself also has the chance to meet his customers direct. In the past, this was only feasible for the intermediators in the traditional supply chains. It seems that the internet is an easy way for companies to generate fast profit without any efforts. That is why IT represents a new factor of production for all enterprises. The question is only 'How the companies benefit from the IT advantages in combination with their existing operating infrastructure?' It is not only enough to have a domain name for the web shop. In the background you need a good infrastructure and a suitable concept so the question is allowed to ask - what do you have to consider more than only being online, when entering a foreign market with an e-business solution? The aim of the document is to give a brief overview about important facts, which have to be considered when a company wants to launch an e-business solution. It contains a virtual example of a Brazil fashion company called COLEÇÃO BRAZIL. It represents the frame to explain the content. The entry strategy of COLEÇÃO BRAZIL consists of a conducted market research, general recommendations about selling products abroad, the web page development and a description of the physical distribution and fulfillment process. Finally a project plan shows the sequence of necessary activities to realize such an e-business project in a company.

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