In the second decade of the twentieth century, an idea became all too fashionable among those who feel it is their right to set social trends. Wealthy families took it on as a pet cause, generously bankrolling its research. The New York Times praised it as a wonderful "new science." Scientists, such as the brilliant plant biologist, Luther Burbank, praised it unashamedly. Educators as prominent as Charles Elliot, President of Harvard University, promoted it as a solution to social ills. America's public schools did their part.