The trouble is as George Norrie points out, that we tell ourselves "I really should look into this. I really should try" but we don't believe, and so we fail, and the 'business of cancer" goes on raising funds and buying the search for the cure that is forever just around the corner, and the hospitals are still full. Think of the savings! This book instills the notion that, Yes we can! We can beat cancer, if we change our outlook on life and stop trying to find health, where it is not.