Mondadori Store

Trova Mondadori Store

Benvenuto
Accedi o registrati

lista preferiti

Per utilizzare la funzione prodotti desiderati devi accedere o registrarti

Vai al carrello
 prodotti nel carrello

Totale  articoli

0,00 € IVA Inclusa

Events Management - Glenn Bowdin - Johnny Allen - William O
Events Management - Glenn Bowdin - Johnny Allen - William O

Events Management

Glenn Bowdin - Johnny Allen - William O'Toole - Rob Harris - Ian McDonnell
pubblicato da Taylor & Francis Ltd

Prezzo online:
14,67
36,67
-60 %
36,67
Disponibile in 2-3 giorni. la disponibilità è espressa in giorni lavorativi e fa riferimento ad un singolo pezzo
29 punti carta PAYBACK
Prodotto acquistabile con Carte Cultura, 18App e Carta Docente
Condividi
facebook tweet linkedin whatsapp
Condividi
facebook tweet linkedin whatsapp

Events Management, Second Edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: introduces the key concepts of event planning and management; discusses the key components for staging an event, and covers the whole process from creation to evaluation; examines the events industry within its broader business context; provides an effective guide for producers of events; and, contains learning objectives and review questions to consolidate learning. Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events. Events Management is supported by a website which includes updates, downloadable figures from the book and an online history of events, together with links to websites and other resources for both students and lecturers. It is revised and updated to include three new chapters on economic analysis of events, strategic marketing, and information technologies. It introduces the concepts of special event planning and management. It discusses the key components for staging an event, and covers the whole process from creation to evaluation.

Dettagli down

Generi Business & Economics » Management

Editore Taylor & Francis Ltd

Formato Paperback

Pubblicato 09/04/2005

Pagine 536

Lingua Inglese

Isbn o codice id 9780750665339

0 recensioni dei lettori  media voto 0  su  5

Scrivi una recensione per "Events Management"

Events Management
 

Accedi o Registrati  per aggiungere una recensione

usa questo box per dare una valutazione all'articolo: leggi le linee guida
torna su Torna in cima