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OGUEJIOFOR KELECHIKWU EMMANUEL
pubblicato da
Trafford Publishing
For graduate and upper-level graduate courses and business stakeholders. The book provides twofold recommendationsboth theoretical and practical implicationsto make this exponential tutorial more meaningful and practical enough to be adopted by students, academicians, and of course, not discounting those practitioners who do not wish to hope but to make things happen through understanding of effective strategic marketing management in their respective organizations.
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