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Mentors Library
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Mentors Library
ABOUT THE ORIGINAL BOOK: Blitzscaling is a book published in 2018 that deals with the tactics used by large modern companies to create businesses that grew at a shocking speed. Facebook and Amazon are some of the most notorious examples because, definitely, each one has entered a niche in the market that allowed them to consecrate themselves, monopolize more and more clients and, therefore, also generate more and more profits. The concept that gives the title to the book, blitzscaling, is a recent neologism that arose from the need to name the new type of development that has completely transformed the business world. The authors, Yeh and Hoffman, argue that all companies, regardless of their industry, can succeed in the current competition if leaders are willing to take action quickly and fearless, trying new business methods.
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