Make no mistake whether you have purely local business, or you are aiming for a larger market be it regional or national or even global, you need to consider Facebook ads. No marketing experts will try to twist your arm and say that you have to absolutely take out Facebook ads. Please understand that as awesome and as effective as Facebook ads can be, they are not for everybody. This is not a piece of advice that applies across the board.
In certain situations, Facebook ads may be counterproductive as far as your overall digital marketing campaigns go. Still, there are many ways Facebook ads can take your business regardless of its size to the next level.
Here are just 5 of the biggest benefits. 5 of the most effective ways Facebook can make an impact on your digital marketing campaigns effectiveness. This by no means is an exhaustive list. In fact, the only limit to the ways Facebook's complete advertising network can benefit your brand, is your imagination. Seriously. Believe it or not, simply posting comments, blogs that use the Facebook comment plug-in, can actually go a long way in boosting your brand.