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When a lanky boy walked into a gym for the very first time, he realised, 'This is going to be my life!' First, Gottfried Wurpes made his career as a power athlete. As a successful entrepreneur distributing Technogym exercise equipment, he became a game changer in the fitness industry. For 33 years, his visionary attitude and achievements have influenced the fitness movement thousands upon thousands of workout rooms bear his signature. They exist because he lives and loves sport. This is the inspiring story of the inner journey of an extraordinary man: strength training and road cycling have led him to success, to his own limits and through personal crises. Seven qualities of transformation form the heartbeat of his fitnesslife: focus, discipline, passion, perseverance, self-reflection, experience and generosity.
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