Fodor's Canadian Rockies

COMPETITIVE ADVANTAGE:

• One of the few guidebooks devoted to this popular destination.
• Chapters devoted to Canada's four national parks in the Canadian Rocky Mountains---Banff, Jasper, Yoho, and Kootenay

TOURISM TRENDS:

• The COVID-19 pandemic in 2020 and 2021 caused a steep drop-off in tourism to many destinations, but surveys have shown an ongoing interest in international travel once it becomes safe again. The number of Americans traveling overseas is expected to increase in mid-2021, once vaccinations have been administered to a wide variety of people.
• More than nine million people visit the Canadian Rocky Mountain Parks (including Banff, Jasper, Yoho, and Kootenay) every year
• Banff is Canada's oldest, and most visited, national park with morethan 4 million people visiting annually; almost all visit the Town of Banff.
• The Canadian Mountain Parks were designated as a World Heritage site by UNESCO in 1984
• Jasper is the largest park in the Canadian Rockies, and more than two million people visit annually

FULLY REDESIGNED!

• New front cover has eye-catching full-bleed images with key selling points on the front
• New back cover isfully-redesigned
• "Best of" Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going)
• Visually focused with more color and images including more full and half-page images throughout and color-coded category icons
• Other useful features including Great Itineraries, Know Before You Go, Read and Watch, Calendar of Events, and Canadian Rockies Today
• "Travel Smart" (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel
• Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational

CURATED AND RELEVANT:

• Focused coverage on only the best places so travelers can make the most out of their limited time.
• Carefully vetted recommendations for all types of establishments and price points.

CONCISE:

• Shortened reviews presented with brevity and focus.

Please see additional key selling points in the book main description

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