From Carbon Footprint to Carbon Neutral - The Adidas Story

"From Carbon Footprint to Carbon Neutral - The Adidas Story" is a comprehensive overview of Adidas' journey towards becoming a carbon-neutral company. The book examines the steps that Adidas has taken to reduce its carbon footprint, as well as the innovative initiatives that the company has implemented to achieve its sustainability goals.

The book starts by providing an overview of Adidas' history and its impact on the environment, including its carbon footprint. It then explores the company's strategy for decarbonization, including its commitment to renewable energy, sustainable materials, and circular production.

Throughout the book, readers will learn about the specific initiatives that Adidas has undertaken, such as the implementation of sustainable manufacturing processes, the use of recycled materials in their products, and the development of carbon-neutral stores. The book also discusses the challenges that Adidas has faced along the way and how the company has overcome these challenges to become a leader in sustainable fashion.

In addition to providing an in-depth look at Adidas' decarbonization journey, the book also examines the broader implications of sustainability in the fashion industry. It discusses the role of corporations in addressing climate change and how the industry can work together to create a more sustainable future.

"From Carbon Footprint to Carbon Neutral - The Adidas Story" is an essential read for anyone interested in sustainability, climate action, and corporate responsibility. It provides a fascinating insight into one of the world's largest sportswear companies and how it is leading the way towards a more sustainable future.

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