Carta PAYBACK di Mondadori
Su Mondadori Store, con la tua carta PAYBACK ti premi ad ogni acquisto.
Dr. Cornelis A. de Kluyver
-
Dr. John A. Pearce II
pubblicato da
Business Expert Press
Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking.
The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.
Our framework includes a company's business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.
Scrivi una recensione per "Global Business Strategy"
Torna in cima
Leggi un estratto
dai un voto
