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Positioning for Fall 2023 previews & highlights with key trade publications
- Full-scale PR emphasizing reviews, interviews, features/profiles, and excerpts with major U.S. & Canada print, online, and broadcast media (entrepreneurship interest, business & management, freelance)
- Focus on relevant special interest media (podcasts, blogs, magazines, influencers): self-employed, #solopreneurs, entrepreneurs
- Targeted advertising campaigns on Facebook and Instagram
- Select author appearances & book signing events in Canada & US
- Pre-order push and ongoing release promotion in Sutherland House Books newsletter and social media
- Reaching out to various Industry Associations & clubs
-Media outreach includes, The New York Times, Wall Street Journal, The Globe and Mail, CNBC, Fox Business, Bloomberg
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