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International grassroots esports entrepreneur and opinion leader Martin Fritzen knows all about success in esports. He founded Denmarks biggest esports club and is now spearheading all grassroots esports activities at DGI, an organization with more than 6500 sports clubs. He argues that all sports clubs should offer esports activities and wants local governments and communities to support them. Martin shows in a detailed, 9 step guide, how to build a sustainable esports club and describes the benefits to the sports clubs, sponsors, brands, and in the end, to the people who love esports.
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