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Marketing involves we know the famous and the basic four Ps; product, price, promotion and place. The book is true to the spirit of the four Ps. This book doesn't claim that its comprehensiveness is complete because in the present context academics explosion shatters the past concepts and brings in newer dimensions. All the same, what matters for a book is the sincerity of approach and the genuineness of information. On that score the book does not fall short at all. Attention is given to details as well as to organization of the details keeping in mind the reader. We hope this book will engage with vital facts and aesthetic organization.
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