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Innovation is fundamental to business.
Traditionally it means 'a new idea, device, technique or method' but increasingly it now refers to ideas that provide better solutions, meet the needs or even provide the answers to something not yet a problem.
Growing Business Innovation addresses areas such as collaboration, challenges for large and small organisations, measuring innovation and getting a return on your investment. It provides answers to questions such as:
No matter what stage, innovation needs nurturing and this book will act as an invaluable guide with support and advice from authors who are themselves innovators.
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