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From the founding of the company by her great-grandfather Guccio to the love story of her parents Paolo and Yvonne, through to the many years working in Florence and abroad, Patrizia Gucci retraces the steps of the success of one of the greatest dynasties of Italian entrepreneurship. Personal memories are interwoven with the story behind the creation of models that would go on to become objects idolised all over the world. There is no lack of painful moments, such as the tragic death of her cousin Maurizio, and finally the conflicts that would lead to the sale of the family business. For the first time, a Gucci personally tells the true story of the family that gave birth to one of the most internationally-known Italian brands, synonymous with timeless elegance. And, along the way, also clears up a few things ...
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