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YELP is the most recognized customer review website in the world. If you are the owner of a business in the 21st Century the management of customer reviews and feedback is an essential part of your business operations. Too often business owners either neglect, ignore, or mismanage the handling of these reviews, particularly, when they are negative. This approach can have a dramatic negative consequences for a business. For many business owners they simply do not know how to address these reviews. Now, from world renowned business consultant, Marc Zirogiannis, comes a definitive, step-by-step guide to effectively handling these negative reviews and improving business operations permanently. This is a must have guide for any small business owner or manager.
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