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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - Harvard Business Review - Clayton M. Christensen - Philip Kotler - Fred Reichheld - Theodore Levitt
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - Harvard Business Review - Clayton M. Christensen - Philip Kotler - Fred Reichheld - Theodore Levitt
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Harvard Business Review - Clayton M. Christensen - Philip Kotler - Fred Reichheld - Theodore Levitt
pubblicato da Harvard Business Review Press

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Stop pushing productsand start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting itand your customersat the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you're really in
  • Create products that perform the jobs people need to get done
  • Get a bird's-eye view of your brand's strengths and weaknesses
  • Tap a market that's larger than China and India combined
  • Deliver superior value to your B2B customers
  • End the war between sales and marketing

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Generi Economia Diritto e Lavoro » Marketing, Pubblicità e Vendite » Marketing e vendite

Editore Harvard Business Review Press

Formato Ebook con Adobe DRM

Pubblicato 12/03/2013

Lingua Inglese

EAN-13 9781422191521

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