Hamba Sugar Daddy

Meet Rolivhowa Ramabulana, a grade 12 pupilwhose financial difficulties are exploited andinfluenced by Kedibone Mahlope and her group ofchomi's into being a sugar baby. Rolivhowa's whole lifestyle changes after meeting Bigvy Masemola, the sugar daddy; she no longer eats the same food as she had like other financially challenged students and is now able to afford expensive clothing and carry the latest costly phone. Bigvy has introduced her to a new lifestyle but at what cost? While sugar daddies are not a new phenomenon,their latest incarnation could be described as asymptom of the "new" post-1994 South Africawith its rampant consumerism and glitteringshopping malls, prevalent enough in South Africafor it to have created an acceptable subculture. The unstoppable rise of social media and easier internet access has led to the creation of websites that offer a 'hook up' and the engagement in transactional sex. Young women can now meet and hook up with various sugar daddies who will provide the lifestyle they desire at the click of a button.

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