Economic Juggernaut: "Higher Ground" unveils the economic might of the outdoor recreation industry, with a $646 billion annual impact, surpassing the combined influence of the auto and pharmaceutical industries.
Authoritative Voice: Luis Benitez, a former mountaineering guide and influential industry executive, lends his authoritative voice to illuminate the industry's transformative potential and the importance of preserving public lands.
Environmental Advocacy: Beyond the adventure narrative, the book delves into the critical role the outdoor recreation industry can play in addressing environmental crises, positioning it as a formidable force for positive change.
Insider Perspectives: Gain insider perspectives into the industry's political landscape with Benitez, who played a pivotal role as the director of the Colorado Outdoor Recreation Industry Office and in his current role at VF Corp.
Bipartisan Resilience: Positioned as the last bipartisan economy in the United States, the outdoor recreation industry becomes the focal point of the book's exploration, offering a compelling case for its ability to unite in the face of global environmental challenges.
Audience Size:
Outdoor Enthusiasts: Individuals passionate about outdoor activities will find a captivating narrative that deepens their appreciation for the industry powering their hobbies.
Environmental Advocates: Those concerned about environmental issues will be drawn to the book's exploration of the outdoor recreation industry's potential impact on global environmental challenges.
Policy Makers: Policymakers and individuals shaping regulatory frameworks will benefit from the book's insights into the political landscape of the outdoor industry.
Business Leaders: Executives and leaders in the outdoor industry and related sectors can gain strategic insights into the industry's future and its role in driving positive change.
General Readers: Readers interested in the intersection of economic prosperity, environmental stewardship, and bipartisan collaboration will find the book both enlightening and timely.
Differentiator from Similar Titles: "Higher Ground" stands out by combining authoritative insights with a focus on the economic prowess of the outdoor recreation industry. Luis Benitez's unique perspective, blending personal experiences and industry insights, positions this book as a beacon for those seeking a deeper understanding of the industry's potential. The book goes beyond a mere advocacy piece, offering a comprehensive exploration of environmental advocacy, political landscapes, and the industry's capacity to transcend political divides. As the last bipartisan economy in the United States, the outdoor recreation industry becomes a symbol of unity and a potential global leader in environmental stewardship.
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