Carta PAYBACK di Mondadori
Su Mondadori Store, con la tua carta PAYBACK ti premi ad ogni acquisto.
Murniati
-
Suryaning Bawono
pubblicato da
Triple Nine Communication
This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.
Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. All are discussed neatly by practitioners as well as academics in the hotel business and tourism industry.
This book thoroughly discusses 10 basic things in hotel marketing as follows:
1.Marketing Mix Theory And Practice
2.Segmenting, Targeting, And Positioning
3.Consumer Behavior Theory and Practice
4.Development of New Products
5.Modern Marketing Channels
6.Hotel Website Vs. Online Travel Agent
7.Optimizing Hotel Website Performance
8.Search Engine Optimization for Hotel Websites
9.Electronic Mail Marketing
10.Competitive Strategy & Alliance
Scrivi una recensione per "Hotel Marketing Strategies in the Digital Age"
Torna in cima
Leggi un estratto
dai un voto
