Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitableand more valuable to your companywhen you apply Bettger's keen insights on:
The power of enthusiasm
How to conquer fear
The key word for turning a skeptical client into an enthusiastic buyer