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How to become a social CEO is the leader's guide to effectively using social media such as LinkedIn, Twitter and Facebook as communication platforms.
The book offers leaders insights into how to create a personal social media strategy as well as advice on how to tactically position yourself as a trustworthy and transparent CEO who communicates with your important stakeholders with authenticity and a personal touch.
The book is rich in simple how to-steps and easy-to-understand models and exercises to help CEOs and top-level directors get started with social media.
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