How To Build Your True Personal Brand Identity

Welcome to my book about how to build your true personal brand identity throughout the chap- ters of your WorkLife Story. Here is a preview of what's inside, along with the main ideas and the meaning behind these.

WorkLife is our life at work, where we spend one third of our lives. It is also the impact our work has on our life outside of work, and the impact our life outside of work has on our work. All areas of our life in and out of work are so intrinsically linked, they cannot be separated, nor do I believe should they. I believe WorkLife needs to be considered holistically.

Your true personal brand identity is who you are, the way you think about yourself, the way you are viewed by the world, and the characteristics that define you.

In this book I tell eight stories:

1. The Outside In Red Shoes, the Good Wife and a Pink Purse: Carmel's stories of how style can allow identity, personality and uniqueness shine through.

2 & 3. Headscarves and Tutus: Joan and Lila's stories about there being no good or bad ways of dressing; from minimalist to flamboyant, it's about honouring who you are.

4, 5 & 6. The Inside Out When I'm Being Me: Carmel's three short stories about what makes her who she is.

7. You're Not Generic, So Why Act That Way?: Chloe's story of how she lost her unique and dis- tinct point of view when she shifted away from who she was.

8. I Knew I was Having an Identity Crisis when I Realised I had Become Two Different People: Sally's story of how she was living two different lives.

I share the exercises that helped to work through these challenging situations to resolve the dilemmas. I present these exercises as the following assignments for you to work through:

Understanding Who You Are from the Outside In Assignment
This assignment is to help you to recognise how you express yourself through your style.

When Your Being You Assignment
This assignment is to help you to recognise your own uniqueness and attributes that form your personal brand identity from the inside out.

Develop a Practice of Continuous Self-Feedback Assignment
This assignment is to help you to pay attention to who you are from the outside in and the inside out.

Develop a Practice of Insightful and Effective Self-Questioning Assignment
This assignment is to help you to continue to go deep inside your true personal brand identity by asking insightful and effective questions.

Navigating Your True Personal Brand Identity in Times of Uncertainty Assignment
This assignment is to help you to navigate those times when you're facing identity crises.

Question Your Beliefs Assignment
This assignment is to help you to look at limiting stories you're telling yourself.

Letting Go Assignment
This assignment is to help you to let go of anything you need to from the past.

Examine Your WorkLife Journey Assignment
This assignment is to help you to look at what is still relevant and what is no longer relevant about your personal brand identity.

Dettagli