This book is about writing fact, not fiction, and making your factual writing as good as it can be.
In an age when we are bombarded with information, your message may never be read unless you write it well. It is particularly important to make a good start and be as brief as possible. Which does not mean leaving out anything important.
No matter if you are writing a short email, a letter or a long report, or whether it is for private or work purposes, there are several things you must keep in mind. The book goes through them, one by one.
Remember that everything you write and send to someone else acts as an ambassador. If your writing is careless, unclear, muddled and contains mistakes, you will be judged accordingly.
On the other hand, good, effective writing will create a favourable impression. The aim of this book is to show you how to do so, whether or not English is your first language.