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Marcus Matthias Keupp
pubblicato da
GRIN Publishing
Essay from the year 2001 in the subject Business economics - Business Management, Corporate Governance, grade: A+, University of Warwick (Warwick Business School), 5 entries in the bibliography, language: English, abstract: This essay describes global drivers leading to the increased emergence of strategic alliances (SAs) and cross-border joint-ventures (JVs) and implied potential benefits for multinational firms (MNEs). Applying Yip's framework1 (viz. appendix), drivers and benefits are analysed. It will be shown that importance of drivers and likelihood benefits hinge upon the MNE and its industry and determine its engagement in SAs and JVs.
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