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If you're in the marketing business, you might have noticed that a lot of things about the subject of branding have changed over the last decade. How you brand your business is no longer just a matter of implementing clever, creative, and timely ad placements.
CONTENT:
Chapter 1: What is a Brand?
What Does a Brand Look Like Online?
Chapter 2: Creating your Brand Strategy The Importance of Brand Consistency Components of Great Branding
Your Value Proposition Creating Buyer Personas
Chapter 3: Putting your Brand into play
What To Do With Your Buyer Personas Segmenting and Personalizing a Brand Experience Brand = Content and Content = Brand
Social Presence Building a Brand Voice
Site Structure & Appearance
Chapter 4: Monitoring your Brand Social Tracking
Responding When Things Go Wrong Leveraging the Good
Chapter 5: Measuring Your Brand Attribution
What to Measure & Analyze
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