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Communication of your key messages and dealing with the media is an art. It's a process of coding and decoding messages. The purpose of this e-book is to show exactly how you can swing opinion in your favour by adopting correct and innovative ways of communicating your message to your target audience through the means of various mass media channels.
In this e-book you'll undoubtedly find a few techniques for meeting goals that you already have in place. There will also be a few you knew about but hadn't yet begun trying. Finally there will be a handful that you'll find completely new and will want to try right away.
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