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INTRODUCTION
After a long deliberation of a business idea and of the structure therein, a major challenge consists of launching onto the market properly in order to be in the best position for the first moments of the life of your business.
This step is similar to the birth of a human being so we should take special care to strive for success. The objectives here are:
Identify the necessary steps to launch an ethnic business.
Develop a marketing plan for the launch of our business project.
Develop an action plan.
Pull off a remarkable launch.
Thus, the main concepts will assimilate the importance of a good launch, the 3 essential steps, and the implementation of the launch. At the core, we need to answer the following question: How do we execute a successful launch and have an impact on the market?
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