Starting your own brand has been a dream of yours for a long time, but how do you get started?
Welcome to the second edition of the book series with more content, better tips and even advice from a successful brand owner, Julian Kubel from Butan Wear in South Africa
This new edition includes a chapter on social media marketing and an extended workbook.
You may not have gone to design school or had any business experience but you have passion! As a youth in South Africa, you feel the time has come to create your own job and the time is now! Then this booklet is for you.
Not only will you learn the basics of what it takes to run your own street wear brand, you will learn about the fundamentals of marketing. It also comes with a list of Cape Town based illustrators, graphic designers, brand crafters as well as garment suppliers and screen printers to get that first line out into the world.