How to Wow

Proven communication strategies to help you sell yourself effectively in any interview, presentation, or impromptu business meeting

"The invaluable advice in How to Wow guarantees your success in any situation."Keith Ferrazzi, #1 New York Times bestselling author of Never Eat Alone

Every encounter with your colleagues, clients, employerseven your competitorsis an opportunity to make a positive impression. Your words, your tone of voice, and your body language all speak volumes. But the question is: What are they saying about you?

As a corporate coach, Frances Cole Jones has helped countless CEOs, celebrities, and public figures present their best selves in the boardroom and in-person, on-camera and onstage. Now she shares the skills that are essential to professional and personal success. In How to Wow, you'll learn how to

make a lasting impression with a simple introduction
effectively employ the twelve most persuasive words in the English language
read nonverbal responses accuratelyand shift negative ones immediately
motivate your team under deadline
interview fearlessly and flawlessly
persuade investors to buy in to your product or ideaand help you sell it to others
write the perfect pitch, résumé, cover letter, or email
deliver speeches that bring people to their feet
transform a PowerPoint presentation into a power move

Featuring tips and tricks you can employ right away, How to Wow will teach you how to ask the right questions, respond with confidence, and wow anyone, anywhere, anytime.

"Wow is not optional. Neither is this book. Buy it, study it, put it into actionand wow your bank account!"Jeffrey Gitomer, author of Little Red Book of Selling

"No matter if you're at the top of your game or just starting out, this book will swiftly refocus the message that you are sending to the world."David Beal, co-CEO and co-founder, Green Hummingbird Entertainment

"Read How to Wow if you want to change a great idea from a concept to a reality that clearly means business. It's the best makeover I ever got."Veronica Webb, television host

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