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How to Write Copy That Sells

Ray Edwards
pubblicato da Morgan James Publishing

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Communicate with potential customersand persuade them to buy: "The best copywriting teacher I know." Michael Hyatt, New York Timesbestselling author of Your Best Year Ever

This book is for everyone who needs to write copy that sellsincluding copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for:

  • email marketing
  • websites
  • social media
  • direct mail
  • traditional media ads, and more

"Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!" Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

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